Cazadores de experiencias (Experience hunters) was a campaign for Bifrutas, a Spanish juice brand. It was an online, geocaching game where the competitors could win more than 250 experiences, if they would be able to find them. The game was taking place in Madrid and Barcelona. To form a part of it you had to gather clues which were released daily on Facebook and Tuenti.
The online persuite was sort of a “Where is Waldo?” game, players were searching for different pieces of the puzzle. The offline persuit was happening in the real world, players followed the clues until finding the award. There were 65 350 registered online and 318 offline players.
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My responsabilites: Concepting, IA, UI Design