Todo lo demás es prestado (Everything else is borrowed) was a charity project for San Juan de Dios Foundation in Barcelona. We designed 6 different size boxes with beautiful messages written on them. People could buy them at 6 shops in different Spanish cities and in the online store on Facebook. The boxes were sold empty – the intention was to make people give away only their feeling.
The campaign gathered 183 000€ for the charity.
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Year: 2012
Client: San Juan de Dios
Agency: Seisgrados
My responsabilites: Design and Communication