About the project
Digital strategy guidelines for Museu del Joguet was designed as part of the Postgraduate study "Digital Strategy in Cultural Organisations" by UOC and Museu Nacional d’Art de Catalunya. The museum team was actively involved in all the steps of the process and the project should be implemented during the 3 years period.
Museu del Joguet is a small town museum with a very rich international collection of toys and is managed by a small team with limited resources. The museum is very much alive and active, doing efforts in digital area, but without any real strategy.
The project scope included deep analysis of the current situation, competitors analysis, content strategy guidelines, tools, analytics and KPIs definition.
Project duration: Oct 2018 - Feb 2019